my brand

This is a sketch i worked on for my product designs for my Teddy bears, the first image i did by hand, the second is when i scanned and cleaned it up a little

my idea was of course to join Shush together, but at the time i had ran out of space on my paper, and so i don't squash the letters i decided to just join them later.

this is what I got after i had gone over my designs on illustrator, i did this on illustrator instead of photoshop because i wanted the nice smooth lines, because I was advertising teddy bears, which are soft and friendly.

the & was merely a practice for illustrating text, showing it as a character as well as something with meaning.

I soon decided that having these seperate brands was too complicated for what i wanted, so instead I came up with making one brand but using play on words as the designs, for example Groovy Goose, Devil Duck, Pink Pigeon and so on would just be designs for the shirts not the over all brand.

Here are my practices and final design, which was done by hand, hiding a bird within the text to link back to my research on logos with hidden meanings

Here are a few of the designs on T-shirts, most I would like to keep except the image below v

An attempt at comedic design however I dont think it looks as good as the others

Sketches

"A torso fleeing from grabbing hands, to symbolise how vulnerable Diana felt when Actaeon walked in on her"

"A monster like torso which would be a metaphor for the sheer terror Actaeon would feel when he realises what he just walked in on"

"A face squished between two horns as if forced to see through, I could also use hands instead of antlers- as if peeking"

"Pokemon- A franchise that pretty much revoves around change, something small can evolve through fighting to become something stronger, this also could be a reason to look into Charles Darwin's theory of evolution"

"Kelpie, Scottish Lore- A shape shifting water spirit that inhabits lakes, pools and locks on scotland, usually depicted as a beautiful horse that fools people into riding it before it will drowned them in the near by water source. This is another example of change"

I recently watched spirited away, a Japanese movie by Ghibli Stubios, I felt it could relate because the change that happens within the characters, for example the main characters personality changes from self-centered to the understanding young lady lady at the end. The character here also changes from murderous to quite loveable"

Plan sketches for a possible out come, a moveable puppet like head dress, inspired by no-face from spirited away however i was having quite a bit of problem with motivation and i just didn't think it looked the part.

This is what i started to go more in depth to, i was quite enjoying working on it too, my idea was to have a doll like mask covered by a black veil with only two mod rock eyes visible through it, it would be a performance piece, when i got to the end of the catwalk i would then lift the veil to expose the eery face.

____________Final Ideas and Reviews______________

My presentation on my product

#My Product#

My first  practices of the Title for my product, using the names of the characters instead of creating something new because I wanted it to be catchy, relevant and cute, the names Hush & Shush worked well because 

A few InfoGraphics I did in Adobe Illustrator, to show the use of my product, the last ones are the ones I stuck with because they are simple and friendly looking.

For each box, the girl will have a different coloured shirt depending on the secondary colour of the packaging (AKA the colour of the flaps and writing.)

The first design of my product, I chose a handwritten looking type face and simply change the & into a friendly character, at the time i felt it was cute and cleaver but now I realise it wasn't very  impressive, that and some people may stubble to distinguish between letters, I know what it says because I wrote it but it would probably be a problem in later development and testing.

I wanted to use a simple box template for my product because I wanted to focus more on the graphics, for example the title and imagery that will cover the friendly box.

Second design for my product packaging, I decided to write my own font, trying to make it look friendly and cushioned, huggable, knowing this i was trying to make the text thick, and thanks to my inability to write anything in a straight line it would make it look bouncy, as the letters are not on the same level.

My Final (hopefully) Packaging design, 

Special Editions

For Pine I felt it would better suit christmas, as it tends to be pine trees that are put up in the middle of houses and decorated festively, red being the current colour of santa's crown though it did used to be green, so to stay with the times i decided Red would be the best secondary colour for it. the brown actually being taken from a mixture of images of pine cones.

A valentines Edition, because who wouldn't buy their sweet heart something cute and cuddly?
The Primary colour was taken from a rose, the secondary colour was taken from the leaves to show relevance, lucky I have the eye drop tool, I wasn't expecting to get this colours I am actually quite happy that I did.